Nowadays SEO is the best technique for improving your website organic traffic. SEO has multiple advanced techniques; internal linking is one of them. A lot of SEOs completely neglect this technique and taking lightly.
Internal Linking is a process that connects one page of your website to another page of your website.
I realize the value of internal linking and this technique helps me a lot. When I start doing this with my new articles, I could give my readers more stuff to read and information to gain.
So, I started doing this. Whenever I wrote a new article, I have started adding a link to another article that I had written.
After doing this on my articles, the site improved! I watched that my website engagement metrics like organic search engine ranking, bounce rate, session duration, pages per session started improving. Internal linking was working!!
It was an amazing experience so I decided to share this technique with you all.
How You can implement Internal linking?
Every website has more than one page. It is a simple term of website architecture and design. So you can connect one page to another and one post to another.
Some Benefits of giving internal linking–
- Internal linking improves the indexation of your website
Google crawler follows the path to find and index the website. If the website has interlink URLs crawler has easily found the new content that you published.
2. Internal Linking Improve the other page link power
Internal Linking pass link juice to other linked pages of the website. So by adding this to our other pages or blog post will improve organic ranking and boost Alexa rank. For example If one of our pages is ranking and that has higher authority, we can simply put a link to any related post that has a low ranking. It helps the lower page to improve the ranking.
3. Internal Linking Improve the AdSense Revenue
If Google AdSense running on your website internal linking is the best way to improve your earnings. If you used internal linking and when the user visits on his website, they must check at least 3 to 5 posts before leaving the website. This will help you to earn more.
4. Internal Linking Improve the Bounce Rate
Internal links also help in reducing the bounce rate of the website. Applying proper internal links will receive Site traffic engaged and discovering articles in depth. It helps the user to go from one post to another in-depth. It will extend the user time on our website and help in the improvement of the bounce rate.
How to Apply Internal Linking in the Best Way?
Create Text links using anchor Text
I think You’re familiar with anchor text. An anchor text is the word or words that are linked to another page and they typically appear as blue text to the reader.
What not to do with your internal linking:
Do not use phrases like “click here.” These add no value. Anchor text needs to relate, in some way, to the destination article.
Add Link to Four of More Articles
Whenever you started writing new content, you should include five or more links to old articles. This is important to your internal linking strategy.
Update old articles with new internal links
You can also update your old articles with new internal links. Your Website gets more boost when you add these both techniques together — updating old content and interlinking.
Make sure the links are followed links
Don’t add nofollow tag to the link, because this does not pass much value.
After doing these steps I think internal linking helps the user for improving the website performance. SEO is complicated and has many techniques that require insane amounts of work, research, and effort. Internal linking is easy and effective. Do this as an experiment. Follow the guidelines above and see.