For improvement of the company website traffic, build trust with consumers, increase conversions, and generate more business content marketing is an important part.
How do we know?
For Implement, any marketing strategy content marketing is a big part and we have experienced all the benefits of this.
This post will dig deeper into why content marketing is so important for the business and website and show you how content marketing will help to improve your organic traffic.
- Evergreen Content, a long-term strategy
We need to focus on creating helpful evergreen content that helps users in searching for, also the content has the potential to rank high in google or bing for more keywords over time. This will help to generate more search for organic traffic growth. Like this.
So, keep the focus on evergreen content and try to implement them.
2. Content Marketing helps you to Convert Leads
Nowadays before buying anything people rarely do simple steps like search, click, or buy. Instead, they go on a “Review”.
First, they search for our existence. Then they search how we can resolve customer’s issues, why we are the best solution, and then if we are lucky, they join our family.
This will work the same as marketing funnel works.
These days there are lots of strategies to pull the users into our marketing funnel, but content marketing is one of the best and simplest way.
Here is how it works in Real-world
Let’s say that Anant wants to know how to make sanitizer, he searches Google for “where to buy a second-hand car” where he comes across into these articles.
Here, Anady gets his requirements and other information that he wants. He learns lots of thing about the second-hand car and read the articles and reviews. At this point, he has absorbed so much from our content and decides to buy the product.
You can that in this example, a content marketing strategy will help us to take the lead.
3. Content Marketing helps another brand as a Fuel
Without content marketing, it is not easy to utilize all modern marketing channels.
For Example, many brand’s social media channels are using blogs and video content for shearing and driving the traffic.
Same story for email marketing. Most of the newsletter use new content like blog post and videos for sharing.
4. Content Marketing – Help User to Educate about the product
Most of your content will explain about you, your product quality, and customer satisfaction. Before getting your service people will learn about your uses. Educating users will help us to retain them.
5. Content Marketing, cheaper in long term
I My experience Content marketing is the most cost-effective way to get more organic traffic from the others. For Example, if your blogs ranks in google for over 193,000 keywords and generate 451k Monthly traffic.
But if you want to get the same traffic via google Ads you need to spend $795,000 per Month. (Data taken from AHREFs).
So, I think content marketing is cheaper than paid marketing ads in the long run.
How to get started with content Marketing
Simple steps to get started-
- Know your users
Knowing your customers is an important part of content marketing. A common mistake is not knowing who we are targeting. If we don’t know to whom we should target, we won’t create content to attract them.
So before creating content we should focus on this.
2. Find out what people are searching
For getting long term results from content marketing, our content should rank into the search engines like google, bing, yahoo, and YouTube. For this, we need to find the topic for our target audience.
For example, is I am a yoga instructor, a potential “gym” keyword could be “Yoga Teacher”.
You can use keywords tolls to find more relevant keywords for your products.
3. Publish your content consistently
You can’t rank without publishing.
For getting regular traffic you make sure you are publishing your content consistently. A content calendar is a good option for you. You can schedule, when, and what you want to publish.
4. Promote your Content
Thousand of content published daily and no one gets you content magically, especially when your website is new.
So, we will have to actively promote our blogs, videos content, and get these in front of target users.
Content marketing is a long-term activity, but this will give you tons of traffic and a life-changing effect on your business. But this will not happen overnight. The longer you will do this, the more benefits you will see.
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